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20121121
20121129
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CNBC
Nov 29, 2012 4:00am EST
doing a tv show to find the next steve jobs or the next bill gates for an example. you can really find the bill gates through a television program? >> you can find the next bill gates through a competition. whether the competition happens online, in a fair, on tv is not important. but the competition is important. the challenge and the ob kestac and tools is important. >> you talk a lot about fashion and technology and incorporating the two together and there seems like there's a lot of focus on that. >> like that scarf you have, it's nice. but other than keeping your neck warm it doesn't do anything else for you. and in this day and age, it can do a lot more. it can tell you your temperature, it should be able to tell you how much calories you you burned, it should be able to tell you -- just by looking at the scarf. so fashion has not been brought up to speed with today's technological capabilities. it's as if for one introduced them. that can serve more than just keeping your neck warm and being pretty. it can do a lot more. >> somehow i read this as a sign of the apocalypse. speaki
CNBC
Nov 22, 2012 4:00am EST
, i know, seems extraordinary. joining us is head of voice of customer analytics team. steve, thanks for joining us. it's a surprising discovery. where have you done the survey and how have you found out this is the case? >> we have done it across several countries across 7,000 respondees and we're finding that it's quite shock to go some people i think that price would automatically be seen as being the most competeitivcompetitive. service is more of the marketing proposition that companies should be going with rather than just putting everything around price. because service is a very eknow difference subject. >> is this equally across online and in the shop? >> it's across all channels. and this is where we're finding a lot of companies are -- >> so it isn't a point about going online. actually price is the whole point about online. >> i think where companies are missing the service is looking at the voice of the customer experience. so a lot of people might be focusing online and on price or they might be seeing online as more of a complaints channel. >> just trying to think abou
Search Results 0 to 1 of about 2